“If you don’t know where you are — how do you know where you are going” 

In a well-run direct mail program we should know exactly where the program stands at all times. This includes the obvious facts such as lists used, quantities mailed, percents of return, average gift, mailing costs, as well as profit or loss.

At Development Associates this is just the first step in our program management process. The next step is to analyze this data in greater detail and to look for ways to improve the selection or segmentation of the mailing lists.  We then compare test mailings to determine the most effective approach. In short, we are constantly looking for ways to improve returns, increase income, lower costs and build a program that can be relied on to provide support for many years to come.